New Chinese government guidelines have called on the population to halve their meat consumption, according to The Guardian.

The latest advice recommends that people should consume 40g to 75g of meat a day; the current intake is twice that. Although largely a public health message, the change has also attracted support from climate campaigners who hope it could reduce the impact of farming on the environment.

China’s plan to cut out the beef

China eats around 28% of the world’s meat – including half its pork – according to the OECD and FAO. In total in 2014, the Chinese served up over 86,000 tonnes of meat. Read More…